Brands and Branding Geographies download pdf
Brands and Branding Geographies download pdf
Brands and Branding Geographies.cAndy Pike
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Author: Andy Pike
Number of Pages: 384 pages
Published Date: 13 Apr 2013
Publisher: Edward Elgar Publishing Ltd
Publication Country: Cheltenham, United Kingdom
Language: English
ISBN: 9781781001493
Download Link: Brands and Branding Geographies
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Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.
Read online Brands and Branding Geographies Buy and read online Brands and Branding Geographies Download and read Brands and Branding Geographies for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Brands and Branding Geographies
Brands and Branding Geographies.cAndy Pike
Author: Andy Pike
Number of Pages: 384 pages
Published Date: 13 Apr 2013
Publisher: Edward Elgar Publishing Ltd
Publication Country: Cheltenham, United Kingdom
Language: English
ISBN: 9781781001493
Download Link: Brands and Branding Geographies
---------------------------------------------------------------
Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.
Read online Brands and Branding Geographies Buy and read online Brands and Branding Geographies Download and read Brands and Branding Geographies for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Brands and Branding Geographies